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By Merril D. Smith

Boobs. knockers. Hooters. tits. Jugs. Breasts. We rejoice them; we revile them. They nourish us; they kill us. And despite what we name them, breasts have interested us on account that prehistoric occasions. This A-to-Z encyclopedia explores the historic value and cultural importance of the breast through the years and round the world.

A group of overseas students from quite a few disciplines presents key insights and knowledge concerning the breast in paintings, heritage, style, social hobbies, drugs, sexuality, and extra. Entries talk about depictions of breasts on historical collectible figurines, in Renaissance work, and in present-day ads. They study how type has emphasised or de-emphasized the breast at a variety of occasions. They take on scientific issues—such as breast augmentation and breast cancer—and controversies over breastfeeding. The breast as sexual item or even a domain of smuggling also are lined. As a complete, the Cultural Encyclopedia of the Breast takes an interesting and available examine this awesome physique part.

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With Karen Lindsey. Dr. Susan Love’s Menopause and Hormone ebook. manhattan: 3 Rivers Press, 2003. Olson, James S. Bathsheba’s Breast: girls, melanoma, and background. Baltimore: Johns Hopkins college Press, 2002. ■ CHRIS VANDERWEES M MAIDENFORM In 1922, Enid Bissett and Ida Rosenthal begun making bras in Enid’s costume store in big apple urban. the ladies believed bras that supplied extra help and improved women’s figures, instead of the present bandeau-style bras, might enhance the healthy of the attire they made. Maidenform used to be designed to be the other of the “Boyish shape” model that used to be then well known. the ladies first gave away bras with their attire, yet because the bras themselves grew to become well known, they stopped making clothes and became to full-time brassiere production. Ida’s husband William Rosenthal helped layout the bra, and a patent was once issued in 1926. in the course of international struggle II, provides of silk and nylon went generally towards making parachutes. The Maidenform corporation synthetic parachutes, as did many different businesses. It additionally designed and constructed the “pigeon vest. ” This vest allowed paratroopers to hold homing pigeons with them as they parachuted at the back of enemy strains. Maidenform’s bra, the Chansonette, brought in 1949, turned its preferred version. It turned referred to as “the bullet bra. ” Like different bras of this period, it was once designed to make every one breast appear like a cone-shaped projectile. In 1949, the Maidenform corporation initiated its now well-known “I Dreamed” ads crusade. In those advertisements, ladies have been wearing garments from the waist down, yet wore in simple terms bras above the waist. the ladies have been featured in quite a few daily events and in additional strange settings, equivalent to a bullfighting ring. the 1st advert displayed the phrases “I dreamed I went purchasing in my Maiden shape bra. ” The crusade ran for twenty years. In 1962, Mad journal ran a spoof of the advertisements with the road “I dreamed i used to be arrested for indecent publicity in my Maidenform Bra. ” extra lately, in 2008, the corporate and its crusade have been referenced within the well known tv sequence Mad males, that is a few 1960s-era ads company. the corporate remained a family members enterprise for a lot of its heritage, however it turned a publicly traded corporation in 2005. it's nonetheless one of many best shapeware manufacturers within the usa, and Maidenform bras are offered in shops world wide. See additionally advertisements; BRASSIERE; attractiveness beliefs, 20th- AND TWENTY-FIRST-CENTURY the US; FLAPPERS; JACOB, MARY PHELPS; WONDERBRA extra examining Deutsch, Claudia H. , “Dreaming of Bras for the trendy lady. ” long island instances, September 28, 2005. Retrieved may well 15, 2014, from http://www. nytimes. com/2005/09/28/business/media/28adco. html Yalom, Marilyn. A heritage of the Breast. long island: Knopf, 1997. ■ MERRIL D. SMITH MAMMOGRAMS In a modern day context, mammograms or X-rays of the breast have existed because the Nineteen Seventies as a medically licensed screening process for breast melanoma. even if a long time may possibly differ, mammograms are quite often steered each year or biannually for ladies forty years of age and older so that it will discover any form of irregular development (benign or malignant) between breast tissues and the encircling lymph nodes using minimal-dose X-ray imagery.

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